Sonydefinitely loves flashy marketing, and its Asian brand isn’t an exception. The launch of Gran Turismo 7 is seeing a rather eye-catching stunt.
Published on March 5, 2022
Sony Interactive Entertainment definitely loves flashy marketing, and its Asian brand isn’t an exception. The launch of Gran Turismo 7 is seeing a rather eye-catching stunt in Singapore.
If you happen to be in the bustling city-state, you can find a literal car vending machine located in the 20-story highrise building Ten Square at Selegie Road.
Created in collaboration with the local dealership Autobahn Motors, this is actually the second of its kind in the city. The first opened in 2017, and apparently, the opening of the second was the perfect chance for a marketing partnership with Sony.
You can see it in the video below.
The massive “vending machine” is basically a supercar dealership born from the fact that there really isn’t much real estate space available in Singapore, since the city is very densely packed.
If you’re curious, below you can find a video about the first, courtesy of Mitch Summers, that also includes an interview with its owner.
Gran Turismo 7 is currently available for PS5 and PS4 and you can read our review.
You can also take a look at the editions available to plan your pre-order, a gameplay video focusing on the return of the Deep Forest Raceway track, another showing Daytona, the new Porsche Vision Gran Turismo, videos dedicated to the music, and another trailer from a few weeks ago.
We also saw a series of featurettes started a few months ago in which producer Kazunori Yamauchi talked about car culture in general, one on collecting cars, one on racing, one on liveries, one on the Scapes photo mode, one featuring tuning, and one on the power of PS5.